How to Promote a New Offer?
How to Promote a New Offer
Promoting a new offer or product for a business is always tricky. The downside of promoting a new offer or product is that it does not have any reviews or data that can support the marketing effort. It means marketers don’t have any data to show that their new offer or product is beneficial to their audience.
Hence, marketers have to develop strategies that ensure the target audience understands the benefits of their product or offer. Thankfully, businesses have several unique approaches to marketing a new product.
Here, we have listed 12 marketing strategies that are ideal for promoting a new product or offer to your target audience. These strategies will help you formulate marketing promotions to get new customers and engage with existing customers.
#1 Offer An Exclusive Preview For Loyal Customers/Clients
The existing or loyal customers of your company are the best place for you to start when promoting a new product or service. They are more likely to buy from your brand than a new audience who may or may not be familiar with your company.
Generally, the loyal customers of a brand or company are likely to promote your new product or service. Of course, this only applies if your existing customers are happy with your products and services.
Private Or Exclusive Preview Event
Consider previewing your company’s new product or service through a private or exclusive pre-launch. The advantage of previews is that you can conduct it either in-person or online. Your preview could be an online tour or a demo of the product. Additionally, you may even ask your customers to test the product and get valuable feedback from them.
Give An Exclusive Offering
To ensure the maximum result for your new product launch campaign, you should include an exclusive offering like complimentary products. It is one of the most effective customer engagement strategies you can employ. Furthermore, it is a way to show your customers that you value them and their feedback.
Send A Personalized Direct Mail Invitation
It would be best to consider sending a personalized direct mail invitation to your customers for the event. Direct mail feels more personal than an email or a text message. A direct mail invitation also looks more official and helps to create the impression that the event is more exclusive. Furthermore, you can easily set up the personalized invitation with PostGrid -a fully automated direct mail solution.
#2 Employ Automated Direct Mail Marketing
Direct mail is an ideal marketing channel for pitching a new product, service, or offer to a target audience. What makes direct mail stand out from the rest of the marketing channels is its high open and response rates.
Automate Your Direct Mail With PostGrid
With advanced direct mail tools like PostGrid, you can completely automate your direct mail campaigns. It means that you can personalize, print, and deliver direct mail to your customers. Automation enables you valuable time while eliminating any scope for manual errors.
Connect To Your Other Marketing Channels
You can include a QR Code or PURL in your direct mail to connect it to your online marketing channels. The code or link printed on the mailer takes the customer to your website or landing page. You can make it even more convenient for the customers with a QR code to lead customers directly to the checkout page.
#3 Employ Google My Business
One of the more advanced ways to promote a new offer or product is by employing the Google Business Profile. However, you first need to set up a Google My Business account to use this. It comes equipped with all the features that enable you to specify your goals and set up specific campaigns.
For example, Google My Business enables you to use a “What’s new” post for your new products and services. Similarly, suppose you want to run a special introductory offer. In that case, Google My Business also has an “Offer” section that allows you to set timeframes.
Include Attractive Images And CTA
Whether you use a “What’s new” post or “Offer” post in Google My Business account, you would need two things. One is an attractive image for the product or service you are selling, and the second is a driving CTA.
It is also worth noting that you can upload the photos via the Photos tab of the GMB dashboard. If that doesn’t work for you, there is always the Products/Services tab that you can use.
Include Q&A Sections For Products And Services
Google My Business even allows companies to add a Q&A section for the products or services they want to market. For best results, makes sure that you use all four Google listings, which are:
- Posts
- Photos
- Products & Services
- Q&A
#4 Employ An Attractive Introductory Offer
An introductory offer for a new product or service you are selling may entirely change the outcome of your campaign. Hence, consider pitching your customers through an attractive introductory deal instead of just announcing the new product. Some of the popular introductory deals offered by companies include the following.
- Discounts in price
- Joint promotions with other partner companies
- Gift for new referrals
- Coupons or vouchers on purchase
- Buy one get one deal
Make Sure The Is For Limited Period or Numbers
When you come up with an introductory offer for your business, make sure that you convey to the audience that the offer is limited. You can not run an introductory offer indefinitely, and your customers need to know that. Hence, it would be best to emphasize that the offer has time or inventory constraints. The limited offer will also generate a sense of urgency in the customers, pushing them to buy the product/service.
#5 Employ Email Marketing
Email marketing may be a common marketing tactic for marketing a new product, but it is still effective. However, It is an effective way for companies to get news about a new offer, product, or service. Furthermore, getting subscriber signups is a massive advantage for business organizations.
Sending a Series of Email Leading To Launch Date
Marketers can try an approach to send a series of emails to the customers leading to the launch date. It is an effective way to ensure that the customer does not miss the launch of flagship products. However, it would be best to be careful not to overdo it, as it can sometimes backfire.
Email Marketing Tips
- Try focusing on the benefit of the product rather than its features
- Ensure the offer is clear on the subject line
- Increase the open rate of your emails using preheader text
#6 Use Blog Posts And Content Marketing Strategies
On some occasions, companies may not want to build a new landing page for the new product or service. For example, suppose the new product or service upgrades an existing product or service. In that case, the goal would be to target existing customers or re-engage dormant ones.
Writing a blog post on the newly launched product is the perfect way to discuss the new product/offer in-depth. You can explain the finer details of a product or service list its features and benefits in the blog. Then you may share the link to the published blog via different channels, including email, social media, etc.
However, that does not mean you can’t use blogs if you have a landing page. Using them simultaneously often leads to better results than using them separately. It can work beautifully well if you use it as part of a content marketing strategy. You can even link the landing page and the blog post in these campaigns.
#7 Promote Your Products/Services Through Social Media Contests
Suppose you wonder how to promote a new offer in a fun and engaging way. In that case, social media contests may be the answer for you. It enables you to easily connect with customers and bring more traffic to your business. According to an article by Outgrow, Facebook contests can bring in 34% new customers per single campaign!
Present An Offering or Prize
A contest is not worth anyone’s interest unless it has a prize. The winner of a social media contest or giveaway should get a new product/service for free or for a discounted price. Furthermore, the winner should be the first to get access to that product or service to raise the value of the prize.
Announce The Contest Across All Marketing Channels
To ensure maximum participation and reach for the giveaway, you must ensure that the contest announcement is across your marketing channels. It means you should use offline and online marketing channels such as your website, direct mail, email newsletters, and maybe even paid ads.
Drive More Traffic To Your Website
One of the advantages of social media contests that often go overlooked is the ability to drive more traffic to the website. It allows you to present your business (website) to new potential customers and give them an entertaining way to connect with your business.
#8 Share Your Customer Reviews
What is the best way to promote a new product or offer? Who do the customers believe more than the seller? Most customers tend to trust customer reviews without a second thought, even from a stranger.
Companies can take advantage of this and use their positive reviews to appeal to customers. However, getting genuine reviews from the customers is easier said than done. Hence, businesses must use free upgrades, free trials, discounts, etc., to get customer reviews.
You can use the customer reviews on different channels, including your website, direct mail, and many more. Seeing positive reviews for the services and products you sell will impact how your prospects view your brand and establish trust.
#9 Implement A Trade-In Program For Upgraded Products
Trade-in programs are generally a big hit as long as the new version of the product is a significant upgrade to the old one. Customers don’t want an older version of a product when a new one is on the market. Hence, whenever an upgrade and trade-in offer is available, many customers will take it.
As you can guess, the customer is swayed by the token or credit they already have with them, the old product. Furthermore, suppose the upgrade has some significant changes. In that case, it is easy to convince the customers because they get easily enticed by them.
Resell Old Trade-In Products
Another advantage of trade-in programs is that businesses can sell the old trade-in products. Of course, to do that, you would have to ensure that the product is in good working condition. Or you can even use them for future giveaway campaigns.
#10 Offer A Complimentary Upgrade To The Existing Customers
Offering a complimentary upgrade is a marketing strategy that is better suited for service-based businesses rather than product-based. For example, businesses like fitness centers, salons, spas, etc., can offer a free upgrade to experience a new service.
Most customers don’t even bother to try a newly introduced service because they have never needed it before. They may automatically assume that the new service you offer is not necessary for them.
However, the same customers often realize that the service can be very beneficial for them when they finally get it. The free upgrade bridges this time gap and directly shows the service benefits to the customer.
Complimentary Upgrades For Product-Based Businesses
There are a number of ways for product-based businesses to offer complimentary upgrades to their customers. One of the simplest ways to give complimentary upgrades to customers is to offer free shipping for the offered items. However, these offers are often time-limited, and they must be mentioned in the marketing campaign.
#11 Host An Event For Launching The Product/Service
Events are an exciting way for businesses to inform their customers about new products, services, or offers. A crucial advantage of hosting events is engaging with existing and prospective customers alike.
Even Simple Events Work
When we say to host an event, we do not mean to splurge your money into organizing a fancy event. Even something as basic as an open house or conducting a class can work wonders for your marketing efforts. However, the nature of the event depends on the type of product or service you sell.
Work Together With Local Businesses
Another event strategy you can try is to work together with local businesses in the same location. You can even consider events like a sidewalk sale. There is a good chance that such a strategy benefits all patience involved and boosts your engagements.
Host A Live Sessions Online
Virtual events have become mainstream, and it is now easier than ever to conduct an event online. Anyone can host a Facebook Live session to demo a product and introduce its best features to the customers. Similarly, you can also use this live session for a Q&A session or focus on a relevant influencer and their expertise around your product or service.
#12 Implement Organic Social Media Campaigns
Social Media Campaigns do not always have to involve highly-targeted paid social media advertising. You can also use regular social media posts as part of your marketing efforts. What’s even better is that you can use social media posts to compliment pretty much any of the marketing efforts discussed above.
Serves As An Organic FAQ Section
Social media posts from businesses often turn into an organic FAQ section. When customers and prospects start asking questions in the comments section, you answer their questions in the comment section itself. You can lead the customers to your website, landing pages, blogs, etc., as a part of answering their questions.
Use Custom Hashtag In Promotion Post
Hashtags are a great way for businesses to boost their reach easily. If you implement it right, hashtags can also help you inspire the customers to share it. It can even lead to user-generated content, which you can use for promotions to get new customers.
Conclusion
Marketers have numerous marketing channels at their disposal that can help them in marketing a new product. Each marketing channel and strategy has its own advantages and disadvantages. However, when it comes to promoting a new offer or product, some marketing channels are better than others.
Direct mail, for example, is one of the best ways for promotions to get new customers. It has high open and response rates compared to any other marketing channel. Furthermore, automation ensures no scope for error in your direct marketing campaigns.
When a question arises about how to promote new products in the market, automated solutions like direct mail are often the answer. Furthermore, automated solutions usually allow you to connect it with other marketing channels and implement a multichannel experience.
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