Direct Mail and Millennials
Direct Mail Millennials: Why Do They Love Getting Mail and Reply to it
Direct mail is one of the most effective and result-bearing marketing channels. Though some marketers may believe that it is dead and digital marketing has taken over, it is quite the opposite!
Direct mail marketing generates an ROI of 29%. It also takes 21% less cognitive effort to process, making it an attention-grabbing and responsive tool.
Undoubtedly, direct mail is appreciated by all generations, from senior citizens and baby boomers to Gen Z. But, you may have doubts whether direct mail millennials engage with it.
In fact, the question of the hour is- do millennials like direct mail? Luckily, the answer is yes!
Below, we have mentioned the prime reasons direct mail and millennials work great for businesses. Let us get started!
Why Do Millennials Respond to Direct Mail?
The millennial generation grew up with technology. Most people of this age group engage with brands digitally via social media, websites, shopping apps, email, etc. Thus, it is natural to think that millennials only respond to marketing messages online.
But, in reality, millennials rely on direct mail to make purchase decisions. Though they grew up in the age of technology, they are now adults who want to make informed decisions. Hence, millennials prefer direct mail and see it as trustworthy and reliable.
Following are the top five reasons why millennials like direct mail and respond to actively:
Millennials Suffer from Digital Fatigue
The USPS direct mail millennial study shows that 88% of millennials go through the mail items they receive. But why is direct mail so fascinating to millennials?
An average employee gets nearly 121 emails every day. It has become common for people to use this marketing media for various purposes, and marketing is one of them.
We all can agree that we get numerous marketing emails daily. Plus, we see tons of display ads on every app and website we open.
It is why millennials are looking for a break from digital media, and direct mail offers them just that! Millennials like direct mail because it is offline, personal, and nostalgic. It creates an emotional bond between the brand and its target audience.
What you can do: Make your direct mail items creative, visually appealing, and memorable. You can also experiment with different formats and sizes to make your marketing materials stand out.
Quick read: PostGrid for Customer Success Teams.
Direct Mail Makes Millennials Feel Valued
75% of millennials say that physical mail makes them feel special. Hence, it is evident that millennials and direct mail can lead to higher responses and generate a better ROI than other generations.
What you can do: Include special offers, like cashback, discount sales, and more. You can add a QR code or coupons code to your direct mail advertising millennials’ items allowing them to redeem the offers.
Another excellent idea is to send out birthday and holiday greetings to your audience as part of a marketing campaign. It will further make them feel appreciated and increase your chances of getting responses.
Also read: Holiday Season Direct Mail Delivery.
Millennials Trust Direct Mail
58% of millennials say that they worry less about snail mail’s privacy than online communications. Such millennials’ response to direct mail shows that they trust direct mail and rely on it more than digital media.
What you can do: Add genuine customer reviews and testimonials to your items for direct mail marketing to millennials. You can also use links to videos where customers talk about their experiences with your brand.
Millennials Read Direct Mail
At PostGrid, we get many questions from brands asking- do millennials read direct mail? Apparently, they do not only read mail, but 59% of them also find it more useful than emails.
Thus, they are more likely to refer to a marketing flyer they receive in their mailboxes than an email making claims over a digital screen.
What you can do: Since millennials read snail mail, you can add interesting facts about your products and services. Also, mention their unique selling points (USPs) and benefits to convince them to buy from you.
Direct Mail Creates an Omnichannel Experience for Millennials
Direct mail marketers can create an omnichannel marketing strategy to link their mail items with social media, email marketing, etc. This way, they can conduct a broader mail advertising campaign for direct mail and millennials.
Integrating digital marketing with direct mail helps you get the best of both worlds. On the one hand, you can create confidence and trust via USPS millennial direct mail. And on the other hand, you can increase engagement and visibility through digital marketing channels.
What you can do: Use creative ideas to make your offline mail items millennial-friendly. Try adding links to your social media accounts and websites to increase online traffic.
Also, you can use hashtag campaigns where you ask recipients to share pictures of their items on social media. Such campaigns help you increase the number of millennials reading direct mail.
Using PostGrid’s Direct Mail API to Conduct Successful USPS Millennials Direct Mail Campaigns
As discussed above, millennials like receiving direct mail and find it helpful while making purchase decisions. Companies can use these facts and figures to their advantage and expand their millennial customer base.
PostGrid’s direct mail services can help you conduct appealing and effective campaigns for direct mail millennials. We offer a plethora of features, like
- HTML design templates
- Mailing address verification
- Print and mail fulfillment
- Performance tracking
- Zapier integration
- 2-business day SLA
- Flexible payment options
- Data security and confidentiality, etc.
Also read: PostGrid and Salesforce Integration.
Also, we help you create, print, and mail several types of direct mail advertising millennials pieces, like postcards, flyers, and letters. Talk to our sales team now to know more about how we can help you drive results with campaigns for direct mail millennials!
Ready to Get Started?
Start transforming and automating your offline communications with PostGrid
The post Direct Mail and Millennials appeared first on PostGrid.
source https://www.postgrid.com/direct-mail-and-millennials/
source https://postgridplatform.tumblr.com/post/678903705451544576
Comments
Post a Comment