Why Use Flyers as a Marketing Tool?
Why Should You Start Using Flyers to Promote Your Business Today?
Direct mail generates a return on investment (ROI) of 29%. Also, 42.2% of recipients scan or read all the mail items they receive. These statistics prove that traditional or snail mail is still working wonders for businesses.
The top direct mail types include business cards, postcards, flyers, marketing letters, etc. They can help you communicate with your potential customers personally and drive responses.
Out of all these formats, using flyers to promote your business is the most cost-effective, result-bearing, and speedy option.
But, you may wonder why are flyers effective even when digital marketing channels like social media and email are taking over. In reality, direct mail is still at par with digital marketing! It is emotional, engaging, and capable of boosting your campaign results.
If you are still not convinced, read more about direct mail statistics.
The flyers promotion strategy is effective for several reasons like low costs, better read rates, etc. You can hand them out at local events, public places, etc., or mail them directly to your target audience. Either way, using flyers to advertise your business can generate positive results and increase visibility.
Keep reading to know more about flyer advertising and how you can get the best out of your campaigns.
Why Use Flyers For Advertising?
There are tons of advantages of using flyers to promote your business, including:
Easy to Read
Flyers are easy to read and save for people. Since flyers are small-sized and contain only a few lines, it is easy to grasp their content and design.
Even if people look at your marketing flyers once, they tend to remember your message well and act on it. Thus, flyers ensure that your audience gets your message successfully.
Also, you don’t need to enclose flyers in envelopes, which increases their chances of being seen by everyone.
Attention-Grabbing and Interactive
Direct marketing flyers are a highly attention-grabbing marketing tool. Its compact layout, colors, and big headlines can turn heads easily.
Furthermore, you can personalize your flyers to make them more interactive. Suppose you want to distribute advertising flyers in a specific locality. In that case, you can include the address of your branch closest to that area. This way, you can drive more traffic to your store and get higher conversions.
Cost-Efficient
If you are looking for an affordable marketing plan to market your business and increase sales levels, a flyer marketing strategy is your best bet.
Creating flyers does not take a lot of time, effort, and money. But, the results they produce can easily beat digital marketing channels. You can use PostGrid’s print and mail API further to increase the efficacy of your flyer marketing campaigns and save costs.
Easy to Design
One of the prime benefits of flyers is that it is easy to design them. You can make your flyers as creative or minimalist as you need without any complications. All you have to do is select a layout that can best suit your messaging and add in some customizations.
Tangible
Unlike social media ads and online banners, promotional flyers for business are tangible. People store and use flyers with redeemable discount codes or other such features. They can also share these flyers with their family and friends, increasing your brand awareness and reputation.
Ideal for Event Promotions
At PostGrid, we get several questions like- why use flyers to promote your business. Some marketers still have second thoughts about conducting a flyer print and mail campaign.
However, flyers are a tried and tested method of promoting businesses speedily and affordably.
Companies can also use flyers to promote upcoming events, apart from advertising products and services. These events include press meets, product launches, new store openings, etc. Make sure to add all the events details and your contact information to see the best results.
Easily Trackable
Does handing out flyers work? Yes! Is it possible to print and mail flyers to a highly segmented list to increase engagement? And, yes to that again! However, it is crucial to track your performance and draft periodic reports—to improve your future campaigns and control all the campaign elements.
Luckily, business launch flyers are easily trackable with the help of QR codes, pURLs, coupon codes, flyer numbers, etc. These trackable features allow companies to keep tabs on every response and generate more leads in their pipeline.
How to Use Flyers to Promote Your Business?
Now that you know why are flyers good for advertising, let’s move ahead and see how to use them effectively.
From local businesses to large-scale organizations, all companies can benefit from flyers. But, they need to do it right to get the desired results without going through a lot of trouble.
Want to know about how PostGrid helps different industries increase their ROI? Read these pages:
Below are some tips and tricks to help you create high-quality flyers guaranteed to produce excellent results:
Determine Your Marketing Objectives
The prime purpose of flyers in business is to give out a message to the audience. It could be anything from talking about your product’s top features to promoting an upcoming sale.
Ensure that you are clear and straightforward about your marketing goals. You can start by answering the following questions:
- How effective is flyer marketing to achieve my motives?
- How many flyers should I print and distribute?
- What is my flyer distribution strategy?
- Do I need to achieve short-term results or create long-lasting customer relationships?
Such questions help you understand your goals in-depth and formulate your flyer promotion strategy accordingly.
Settle On a Headline
Your headline is the first thing a reader sees when they hold your flyer in their hands. It is your first opportunity to draw your audience in, so take care to use a good one!
Use a headline that best describes your business in the least words possible. Make it educational and easily skimmable. At the same time, the headline of your direct marketing flyers should also be compelling and exciting. It should give a gist of your message to your readers and convince them to read ahead.
Here are some examples of what your headlines should look like:
- Get a 15% Flat Discount On Your First Kitchen Appliance Purchase.
- No more worrying about hair loss! Try our Medicinal Hair Oil today to get guaranteed results within two weeks!
- Looking for a house insurance policy? Look no more!
One of the best advertising tips for flyers is adding a call to action in the headline (as shown in one of the examples above). It sparks interest among readers and increases engagement levels.
Focus On Key Points
Creating a flyer for your business needs you to stay focused on one key point. Unlike letters where you can discuss several things and add more pages, flyers are short.
Hence, refrain from overburdening your prospects with too many details. Stick to the most crucial points you need to communicate and draft your copy alongside these points.
Brand Your Marketing Flyers
You must add your logo and contact information to all your flyers. This way, the recipients will know where the flyers are coming from and whom to contact if they are interested in purchasing your products.
Design a flyer to advertise your business, not just a message. Each flyer should reflect your offerings, increasing brand recognition rates.
Add Value to Your Flyer Promotion Strategy
Tell your prospects how your brand offers unique features and benefits. Add genuine customer reviews, testimonials, value propositions, press releases, etc., that prove your company’s authenticity.
Effective flyers for business help you showcase your expertise, offer solutions to customer’s problems, and drive results. You can achieve these motives by including primary, reliable data for your audience to read.
Include an Upfront Call to Action
One of the best flyers ideas is surprisingly a very simple one- add a CTA! Your audience should know what to do next: register on your website, call you, drop an email, buy a product, attend an event, etc.
Be upfront and clear with your CTA, as it can make or break your campaign. Adding a strong CTA to your advertising flyers can result in higher engagements and increased sales. Otherwise, your recipients may not do anything at all, even if they are interested in what you have to offer.
Get Creative
You may have doubts like- how do I create a flyer for my business? Well, there are no hard and fast rules of what you can and cannot do while designing your flyers. The best part about flyers is that you can experiment with several layouts, compositions, copies, headlines, offers, colors, imagery, etc.
Your company introduction flyer may be the first thing a prospect ever reads about you. Hence, try to make an excellent first impression by being creative. Come up with new ideas and artworks to wow your potential customers and motivate them to respond.
Some of the best flyers for businesses include the ones that have bold headlines, relevant imagery, and enough white space. Let your artwork breathe and avoid overdoing the design.
Try using images that depict your message in the best way possible. For example, restaurants can use images of their most popular dishes, or a coaching institution can add images of their old top-performing students.
Below are some more tips to help you design your marketing flyers for small businesses:
- Avoid using too many color combinations in the same flyer. Also, it is advisable to use the same colors as your company logo to increase brand recall rates.
- Use different font sizes for the headline, subheadings, and body.
- Advertising flyers are compact direct mail marketing items, so avoid adding more than two to three images. Most of the time, one powerful and relevant image is enough for your flyers.
- If you have a lot of information to share, print your flyers on both sides to utilize the space.
- Experiment with different flyer sizes and determine which size works perfectly for your business.
Read more: How to Conduct Direct Mail Marketing
Offer Something in Your Marketing Flyers
Using flyers to promote your business can work great for your brand if you offer something valuable to your audience. How can they benefit from the information in your flyers? Is there any discount or cashback for them if they complete your CTA?
Some most popular examples of offers include:
- Avail 10% discount on your next purchase.
- Get a free demo by filling out this survey form.
- Walk into our store today and get a free sample.
Target the Right Audience
Before creating a flyer for business promotion, understand your target audience. Know the most common characteristics of your existing customers so that you can find their look-alikes easily.
If you want to develop a location-based flyer marketing strategy, select customer-dense areas to print and mail your flyers. This way, you can ensure that you reach out to the right audience who are most likely to buy from you.
What Is the Best Way to Distribute Flyers?
Several companies ask- where can I leave flyers for my business? At local coffee shops? Restaurants? Parks? Interestingly, there isn’t one right answer to this question. You can be as flexible as you want and distribute your flyers anywhere you like.
Some of your most popular and effective options are:
- Distribute them at industry gatherings and trade shows
- Include them along with customer statements and invoices
- Add them as an insert in local newspapers and magazines
- Hand out flyers at a sporting event, concert, fair, etc.
- Hang up flyers on bulletin boards in parks, restaurants, college campuses, salons, etc.
- Print and mail flyers directly to your target prospects
Effective distribution of your advertising flyers helps you increase brand visibility and engagements. Hence, make sure to select the right option depending on your target audience and message.
If you are unsure of your distribution strategy, the best option is to send flyers via snail mail. This way, you can guarantee that all your prospects get the flyers. Furthermore, you may also personalize your flyers to suit their requirements and appeal to them.
PostGrid’s Flyer Print and Mail Services
Companies can employ PostGrid’s direct mail API to design, print, and distribute flyers hassle-free. Our automated solutions help you save a lot of time, effort, and money in conducting direct mail campaigns.
PostGrid can also help you track the performance of your flyer advertising strategy through campaign insights and analytics.
There are several more features that PostGrid offers to ensure that your marketing flyers perform well:
- Per-piece tracking: To help you track all your marketing flyers and view the delivery statuses in real-time
- List compilation: To help you target the right people
- Address validation: To verify your database and avoid delivery failures
- API integration: To allow you to integrate with your system and start mailing speedily
- Print and mail fulfillment: To eradicate any manual effort from your side with an SLA of just two business days
Want to start using flyers to advertise your business in an automated way? Sign up now!
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