Flyer Response Rate Statistics
What Is The Average Response Rate For Flyers And The Best Ways To Optimize It?
Getting a response from your prospects is not easy, regardless of which marketing channels you use. Every business has had to face this problem at one point or another. However, companies often underutilize several marketing channels despite a high response rate.
The average response rate for flyers is relatively higher than many digital marketing strategies. Let’s look at the average response rate for marketing flyers and how you can enhance it with the right tips.
What Is The Average Response Rate For Flyers?
Many marketers and business owners often assume that offline marketing channels like flyers can not deliver high response rates. However, that is not the case because marketing flyers have a higher response rate than many widely-used digital marketing strategies.
The average response is the only flyer response rate statistic you need to prove flyer marketing’s effectiveness. On average, the response rate for flyer marketing can range anywhere between 1% to 5%. In other words, for every 100 marketing flyers you send, you can expect 1 to 5 responses.
Similarly, you can also figure out the number of people that you need to target to get the desired response rate for your campaign. Say you are conducting an event or expo, and you need at least 100 attendees. The business would have to mail around 2000 flyers in such a case.
However, these numbers can change based on several factors, such as
- Design
- Call to action or CTA
- Target audience
- Industry vertical
- Location
- Time
Is Flyer Marketing Still Effective Today?
The short answer to this question is yes. But, you don’t have to take our word for it. Let us explain how effective is flyer marketing and why it is so vital for marketing your business. For one thing, flyer marketing is suitable for companies of all sizes. You can randomly distribute it in a crowded place.
However, such an approach only focuses on convenience. It is improbable that you will get an impressive response rate. If you want to drive more qualified sales and leads to your business, you should use more data-driven targeting for your flyers.
We have already made it clear that flyer response rate statistics are high enough to generate quality leads for your business. But, that’s not all flyer marketing is capable of doing for your business. Some of the other benefits of flyer marketing are as follows:
- Increase visitors to your website/business
- Establish your brand among the target audience
- Target a wide range of audiences
- Flyers offer a high Return On Investment ROI
How To Enhance The Average Response Rate For Flyers?
Several tips can help businesses enhance the average response rate for flyers. Some of these valuable tips are listed below. Use these suggestions to optimize your flyer marketing campaigns and improve their response rate.
Create An Attractive CTA or Call To Action
The CTA or Call To Action is a vital element of your marketing flyer. Hence, its position in the marketing flyer should always be front and center. Your business could be having a sale, conducting a webinar event, or something else entirely. Make sure that the flyer effectively highlights the primary offering of your business and provides a way for the customer to take action.
Never Forget To Include The Location
Flyers are an excellent way to inform your customers about an ongoing sale in your local store or send event invites to prospects. However, many businesses often forget to mention the store or event location in their flyers.
Even when they mention the location in the flyer, it often does not get the prominence it deserves. Hence, providing accurate and prominent location information boosts flyer advertising statistics.
Don’t Give Up Too Early.
Flyer marketing is not something you can master on the first try itself. Sure, the right plan and execution can help you significantly, but that does not guarantee high flyer response rate statistics. The trick is to test different flyers and measure their results during every step.
Hence, It would be best to implement a target direct mail flyer campaign using advanced tools like PostGrid. It enables you to send highly targeted flyers. More importantly, it gives you access to superior insights and tracking features. As a result, you can optimize your flyer marketing campaigns based on factual data.
Offer Something Appealing To The Target Audience
Customers usually find any marketing material slightly annoying, even if they are interested in the product or service. Hence, it is always advisable to offer something valuable in your flyer to appeal to the target audience. For example, a discount code in your marketing flyer makes it very useful & appealing. It can effectively boost your flyer response rate statistics.
The Size Of Your Flyer Matters!
It might be tempting for businesses to minimize their marketing expense by using the tiniest flyer they can find. However, it can do more harm than good for your business. So what is the ideal size for your marketing flyer? A5 flyers are popular among companies as it offers better readability. However, an A6 marketing flyer may be the best option to include a promo code, as it is easier to carry around.
Use Automation On Every Chance You get
Automation makes everything better and error-free. The same goes for flyer marketing and boosting the flyer response rate statistics. Using a print and mail automation tool like PostGrid, you can easily send personalized flyers directly to your prospect’s doorstep.
PostGrid also offers a geocoding feature that enables you to target specific localities. Furthermore, you get valuable insights and tracking capability for optimizing your flyer marketing campaigns. And since the entire process is automated, there is practically no chance for an error throughout the process.
Learn how to efficiently use geocodes for your flyer marketing campaigns on our blog, “Geocoding Basics: What are Geocodes?“
Conclusion
Flyer marketing is one of the most underestimated marketing strategies that can yield surprising results for businesses. The promising flyer response rate statistics indicate what flyer marketing can do for your business.
Numerous industries, including retail, can immensely benefit from flyer marketing if they execute it right. Additionally, businesses can use advanced print and mail automation tools like PostGrid to optimize their flyer marketing.
PostGrid enables you better target your flyers and delivers them directly to your prospect’s doorsteps. It is also ideal for printing personalized flyers in bulk with a fully automated system. It means you can have an error-free and optimized flyer marketing campaign.
Finally, you can use PostGrid’s advanced tracking and insights to perfect your marketing flyers and enhance the average response rate for flyers as a marketing item.
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