Lettershop Mailing Services

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How Do Lettershop Mailing Services Help You Streamline Your Marketing Activities?

Are you planning your next direct mail campaign? Ummm… Maybe…, lettershop mailing services can help you simplify your tasks and cut manual effort! Such services enable you to design, print and distribute your marketing materials efficiently and affordably. 

A lettershop is like a direct mail house that offers all-in-one solutions to streamline your offline mailing activities. If you want to save time, boost responses, and improve your ROI, try using lettershops like PostGrid. It helps you automate your mailing tasks from start to finish and increase campaign productivity!

Other benefits include:

• Reduced campaign expenses
• Zero manual effort
• High-quality production
• Streamlined and secure processing
• Print and mail fulfillment, etc.

We all know that direct mail is one of the best marketing channels today and generates an ROI of up to 29%. Lettershop services help you bag such excellent results by optimizing your resources and executing smooth mailing campaigns. 

In today’s blog, let’s discuss the lettershop features to help you make an informed decision and improve your direct mail marketing campaigns. We will also cover how PostGrid can be your one-stop solution to make printing and mailing a breeze using automation!

What is a Lettershop?

Lettershops are one-stop solutions for businesses looking to increase their sales levels via direct mail. They help you create, personalize, print, and distribute marketing items to your target audience. The prime objectives of using the lettershop mail service are to keep costs under control and save enough time to focus on other business areas. 

Whether you want to send event invitations to prospects or discount coupons to existing customers, lettershop services help you conduct successful campaigns. The use cases that such services provide are endless. You can print and mail several types of materials, like:

• Thank-you letters for loyal and long-term customers
• Monthly newsletters
• Marketing flyers
• Marketing postcards
• Birthday or holiday greetings
• Product launch invitations
• Printed press releases, whitepapers, etc.
• Transpromotional items. 
• Personalized items, etc. 

All of the above mailpieces help you connect with your customers and form personal relationships. Direct mail lettershop services help you send these marketing collaterals to the right audience to meet your goals and increase profits. You can start by integrating PostGrid’s solutions for marketing teams into your existing CRM.  

Key Features of Lettershop Mailing Services

To help you understand better, we have mentioned some of the best features that a lettershop mailing solution like PostGrid offers:

1. Laser-Focused Personalization

Some lettershops only provide mail inserting and distributing services. Even with such services you need to do much more than generic marketing in today’s competitive world. And the best way to create a targeted marketing campaign is personalization. 

91% of customers are more likely to buy from a company that provides personalized recommendations and offers. Also, lettershop mailing personalization can increase your revenue levels by 15%. Hence, you should personalize your items by at least adding the recipients’ names. 

But, there are many more aspects you can personalize—text, images, graphics, colors, etc. For example, nonprofits can customize their donation letters by adding the amount last donated by each donor—to motivate them to donate once again. 

PostGrid’s automated lettershop services help you employ variable data printing and personalize every single item to develop a highly-targeted marketing strategy for your business. 

2. Data Compilation and Verification

A mailing list is the most crucial part of a direct mail campaign. There is no way to get your desired results with an outdated and inaccurate list. Therefore, a lettershop mail service like PostGrid helps you compile a targeted list from scratch. All you need to do is select your target geo-demographics and wait for PostGrid to return a custom mailing list. 

Also, it can help you verify the accuracy of your existing lists and make them deliverable. PostGrid’s lettershop mailing services also consist of address verification to help you mail accurately and avoid returns. 

Below are some other features related to data processing that an effective lettershop helps you with:

• NCOA checks: Cross-checking your mailing lists with the USPS National Change of Address datafile helps you know which of your customers have moved during the last five years. With 15.3 million households moving annually, it makes sense to update your lists frequently to avoid storing incorrect addresses. 
• Deduplication: Are you tired of sending multiple mail items to the same delivery addresses and wasting your marketing budget? Luckily, PostGrid can help you spot and delete duplicates before your campaign to optimize your spending. 
• Fuzzy matching: Another prominent feature that lettershop services may provide is fuzzy matching. Using fuzzy logic to update your lists enables you to deal with misspellings, capitalization errors, spacing issues, typos, etc. 

3. Printing

Printing is an essential factor you should look for while selecting a lettershop mail service. It is advisable to choose a vendor offering all-in-one solutions to save costs and effort. 

PostGrid has a lot of reputed printing partners that can help you print high-quality marketing pieces effortlessly. You no longer need to seek out all the printers in our area, negotiate prices, or handle edits yourself—PostGrid has you covered.

Here, we have mentioned some popular direct mail items that you can send using PostGrid’s lettershop services:

• Postcards
• Letters
• Flyers
• Transactional mailpieces, like invoices, checks, and statements
• Newsletters
• Marketing inserts.*

*Marketing inserts help you save a lot on postal charges while promoting your brand effectively. For example, publishers can insert subscription postcards into your magazine packages to boost subscriptions. 

4. Folding and Finishing

Lettershop mailing services also help companies with mail folding, binding, and finishing. You can choose from many folding options like half-folds, tri-folds, gatefolds, Z folds, etc. These choices are particularly relevant while sending items like postcards and brochures where folds are common.

Plus, you can choose if you want matte or glossy finishing. But, ensure that your mail appearance matches your messaging. For instance, you can select matte paper stock for a professional B2B letter but opt for glossy finishing while sending lettershop postcard coupons. 

PostGrid’s direct mail API also lets you choose from several mail sizes, from small to oversized. Our extensive and state-of-the-art printing capabilities can help you customize your items according to your ever-changing needs. 

5. Postal Optimization

Mailing does not only include sending off your items via the USPS for delivery. It comprises a series of tasks, including affixing stamps and labels, adding Intelligent Mail Barcodes and DPV codes, etc. 

Related: What Are Intelligent Mail Barcodes and Their Benefits?

A direct mail lettershop also presorts your mail items according to their destination ZIP codes. Presorting helps you avail of huge postal discounts from the USPS. Furthermore, it allows postal workers to deliver your mailpieces more speedily. 

Not just that, you may also select other methods of postal optimization, like:

• Co-Palletization
• Dropshipping
• Commingling, etc.

Why Choose PostGrid’s Lettershop Mailing Services?

Apart from the features mentioned above, below are some additional and unique benefits that PostGrid provides to its clients:

On-Demand and Bulk Mailing

PostGrid’s direct mail lettershop services don’t discriminate between small-volume, on-demand orders and bulk orders. Hence, you can mail any number of items at any time conveniently. 

International Mailing

Along with local and national lettershop services, PostGrid is also well-equipped to help you send international mail. Our address verification API can transliterate, standardize, and validate mailing addresses of 245+ countries globally. 

Then, our solutions also enable you to print and mail items to your destination countries affordably and accurately. 

HIPAA Compliance

PostGrid’s lettershop mail service is compliant with HIPAA, PIPEDA, SOC-2, and many other privacy laws. Thus, our solutions are in-built to keep your data safe and confidential, leaving no scope for any privacy issues. 

CASS-Certified

CASS is a certification program by USPS to rate address verification vendors. The good news is that PostGrid is CASS-certified and uses the USPS’s authoritative database to verify your lists. Hence, you can access updated mailing lists whenever needed using PostGrid’s lettershop mailing services.

Also read: How to Speed Up Direct Mail Delivery? 

HTML Design Templates

As said earlier, PostGrid helps you at every stage of your lettershop mailing process. Thus, our print and mail API has several professionally-built design templates that you can download and customize. 

Using our template gallery, you can skip hiring graphic designers and spending weeks of your time getting the perfect artwork ready. 

API Integration

You can integrate our lettershop mailing API with your CRM and start mailing right from your system. Alternatively, you also have the option to install our direct mail automation software to print and send your items. 

PostGrid can be integrated with several popular platforms, such as:

• Zapier
• Marketo
• Salesforce
• Hubspot
• Quickbooks
• Zoho
• Pipedrive, etc. 

Real-Time Mail Tracking

It is significant for businesses to know the status of their sent mailpieces. But, it is hectic to track every item individually by entering their tracking numbers on the USPS website. Therefore, PostGrid’s direct mail lettershop allows you to track all your items in real-time through your dashboard. This way, you can stay updated always and follow up with your recipients accordingly. 

Campaign Reporting and Insights

You can also use your dashboard to measure your campaign performance. PostGrid helps you access timely reports, analytics, and insights that you can use to improve your future campaigns. 

Wrapping Up

A lettershop can be very helpful for companies that want to get the best out of their direct mail campaigns. It can assist them in every step, from creating marketing items to mailing them via the USPS. 

So, lettershop services are your ideal bet if you want to save time, money, and effort, but also boost efficiency.

If you want to get started, sign up now and learn how PostGrid’s lettershop mailing services can help you achieve your goals! 

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