Handwritten Direct Mails
How To Boost Response Rate And Conversions Using Handwritten Direct Mail?
Every business wishes to connect with its target audience and create marketing campaigns that resonate with them. But very few succeed at it. The digital marketing sphere is already cluttered with marketers fighting with each other to grab the audience’s attention.
What if we told you that Handwritten direct mail marketing could be your ticket out of this mess? It is a highly personalized marketing approach that yields significantly better results for your marketing campaign. Why then are not everyone using it? You might wonder.
To find the answer to that question and more on how you can implement handwritten mail marketing campaigns, you will have to keep on reading.
What is Handwritten Direct Mail?
Perhaps Handwritten direct mail is the most personal form of communication you can have with your prospective and current customers. Most people assume that they have to write the entire marketing mailer by hand, judging by the name.
Handwritten Direct Mail and Personalization
Let me share a secret with you! Handwritten direct mail does not have to be written by hand. The reason why handwritten direct mail works so well in the marketing world is not because of handwriting alone. Sometimes, handwritten correspondence is highly personalized to suit individual recipients.
Handwritten Direct Mail and Design
It is nearly impossible to write all your direct mail by hand when sending bulk mail. However, there are some quick fixes to this problem. For example, you could try using fonts that look very similar to handwritten letters.
You can use special printers that use software solutions to guide the pen plotter. How authentic your handwritten mailer looks depends on the handwritten direct mail service you choose for your business.
Why Should Businesses Use Handwritten Direct Mail?
Handwritten mailers tend to be significantly more effective than monotonous and machine-printed marketing mailers. Here’s the secret behind the incredible success rate of handwritten marketing mailers:
#1 Handwritten Direct Mail Are Memorable
As you may already know, direct mail, in general, offers a very memorable experience to the target audience. You could make it exponentially more impressive and effective with handwritten direct mail.
More importantly, handwritten mailers set your brand apart from the several marketing mailers your prospects receive every day. As a result, your mailers almost always get through the clutter with relative ease. Furthermore, 42.2% of recipients tend to read or scan their mail. Hence, a handwritten postcard or envelope will catch the target’s attention.
#2 Handwritten Direct Mail Indicates Your Brand’s Values
As you probably remember, personalization is a significant part of handwritten direct mail marketing. The personalization in handwritten direct mail is slightly more complex. For example, it involves using fonts or letters that mimic human writing convincingly.
Your mailer also requires the standard use of brand colors and printing of the brand logo in the header. These elements, especially in personalized handwritten mailers, enable you to establish your brand’s value. And the extra effort you put into the handwritten mailer shows how much you value your customers.
#3 Handwritten Direct Mail Enables You To Cut Through The Clutter
As we briefly mentioned before, handwritten direct mail is a great way to cut through the clutter of marketing campaigns. It includes other direct mailers and digital marketing efforts that already have insanely heavy traffic.
A simple piece of paper can cut through the clutter offered by the most advanced digital marketing tools. Even the paper quality of your direct mail campaigns indicates your brand’s quality.
It is also worth noting that the recipients often perceive thicker handwritten envelopes as personal correspondence. Is there a better way to ensure that your handwritten mailers are opened? We believe there isn’t.
#4 Handwritten Direct Mail High-Value Lead Conversion Affordably
The effective cost of running a handwritten direct mail campaign is much cheaper than many of you may think. How? We’ve got a straightforward answer for you – the cost of production. Once you account for the high-value lead conversion rate and the cost per letter, you will see that it’s highly economical.
Handwritten direct mail campaigns are much more effective than standard direct mail campaigns. Furthermore, the resources required for sending handwritten letters are much lower than regular direct mail campaigns. The result is that handwritten mailers are more cost-effective than regular direct mail campaigns.
#5 Handwritten Direct Mail Cultivates Stronger Customer Relationships
Most of the advantages of a handwritten mailer are possible because of its highly personal nature. As far as the customer is concerned, the effort and time you pour into the direct mail is the most impressive part. In other words, after receiving a handwritten direct mail, the recipient feels unique and valued by your business.
Furthermore, the recipients unknowingly start to associate the positive reaction to your mailer with your brand. In other words, it can change the whole perception of your brand among the target audience. Handwritten mailers are all about forming a relationship or emotional connection with your company rather than presenting your products and services.
Advantages Of Handwritten Direct Mail
- It is an effective way to show how much you value your target audience.
- It provides your audience with a positive reason to open, read, and respond to your mailers.
- Using Handwritten direct mail boosts direct mail campaigns’ response rate and ROI.
- It is an effective way to increase retention rates and improve customer relationships.
- Handwritten mailers are perfect for forming a personal connection with the audience.
- Using Handwritten envelopes and postcards helps you stand out from the rest of the mailers.
How To Personalize Your Handwritten Direct Mail
Personalization in handwritten direct mail is not quite the same as personalization in digital marketing. The whole point of handwritten mailers is to make your marketing effort stand out from the rest. Hence, it makes no sense to use the same marketing message in handwritten mailers as your digital marketing campaigns.
Don’t Make Your Handwritten Direct Mail look Like An Ad
The simplest yet most effective tip in personalizing handwritten mailers is not to make them look like an ad. If your handwritten direct mail ends up looking just like a digital marketing ad, you have already lost the audience’s interest.
Hence, at every stage of creating a handwritten mailer for your business, you must stop and ask yourself, “is my mailer turning into an ad?” And if the answer is yes, you should probably start rewriting the content for your mailer.
Which Industries Are More Likely To Benefit From Handwritten Direct Mail?
In theory, handwritten direct mail marketing can benefit every industry vertical. However, some industries find it more valuable than others. Let’s look at the industries that regularly use handwritten mailers for marketing purposes.
Real Estate
The handwritten mailers have already become a big part of the real estate industry. It is not hard to see the scope of a highly personalized handwritten letter in the real estate industry. Using a specialized direct mail service provider for real estate can help you meet your direct mail goals faster.
Insurance
Insurance companies are another industry vertical that benefits from handwritten direct mail. It is not hard to see why handwritten mailers are a perfect fit for insurance companies. Customers choose an insurance provider that they can trust to have human values.
And there is nothing more human than a fully personalized handwritten letter. There are several other ways direct mail marketing can help insurance companies too. You can learn more about the effect of direct mail marketing on insurance companies from here.
Healthcare
The healthcare industry is also similar to the insurance industry. People are more attracted to healthcare organizations they can trust over hi-tech healthcare facilities. Through handwritten direct mail, healthcare organizations can show how they care for their patients and their well-being.
Furthermore, healthcare organizations can use automated direct mail systems like PostGrid to optimize their regular direct mail communication. For instance, we helped one of our clients streamline their direct mail communication. As a result, we boosted the client’s lead and revenue generation through direct mail.
Conclusion
In many ways, handwritten direct mail is the perfect way for businesses to form a personal connection with their target audience. However, implementing an effective handwritten mailer marketing campaign is not easy. It involves superior personalization and designing processes.
Writing a marketing mailer by hand is not practical, especially for bulk mail. Hence, businesses must choose an advanced direct mail automation tool like PostGrid to manage the tedious processes.
With a fully automated direct mail system like PostGrid, you can leave the entire print and mailing process to the software. Furthermore, it offers flexible direct mail solutions that can fit all your postal mail needs. An advanced automation system makes everything from handwritten direct mail marketing to regular invoicing easier for businesses.
Ready to Get Started?
Start transforming and automating your offline communications with PostGrid
The post Handwritten Direct Mails appeared first on PostGrid.
source https://www.postgrid.com/handwritten-direct-mails/
source https://postgridplatform.tumblr.com/post/683354306215362560
Comments
Post a Comment