Attorney Mailing List
What Is An Attorney Mailing List, And How Can You Boost Its Responsiveness?
Did you know that there are over one million active lawyers in the US? But, if you collect lawyer mailing lists all over the internet and put them together, the number of attorneys may far exceed this number. Because today we don’t have a shortage of data. It is only good data that is scarce today.
And if you have ever tried to get your hand on a good quality attorney mailing list, you already know it is easier said than done. The mailing list for targeting attorneys and law firms can do much more than you think.
What if we told you that you are not using the full potential of your mailing list?
Would you believe us if we told you that there are ways you can enhance the responsiveness of your mailing lists?
But don’t take my word for it. Here, we explain how you can create more effective lawyer mailing lists. In addition to that, we also demonstrate how you can enhance the responsiveness of your mailing list with a few simple steps.
What Is An Attorney Mailing List?
An attorney mailing list consists of actively practicing attorneys’ names and addresses data. The mailing list should ideally consist of highly reliable data, usually used for direct marketing. It is not too difficult to get hold of a mailing list nowadays.
The chances are that you will likely find free attorney mailing lists just by Googling it. But you know what they say – if something seems too good to be true, it probably is. Getting your hands on an attorney mailing list is one thing and quite another to get a reliable mailing list.
Why Do You Need An Attorney Mailing List?
Attorneys or lawyers may sound like a niche audience to the inexperienced. But someone well familiar with the modern-day justice system would know that targeting attorneys are not an easy task. There are so many subsections within the attorneys that most of the general public is oblivious.
A generalized attorney mailing list may never be as impactful as a highly targeted one. A superior quality mailing list can make a huge difference for organizations trying to target lawyers. However, the good thing is that it is relatively easy to categorize attorneys based on their field of expertise.
Some of you may not know this, but all attorneys generally specialize in a specific field, just like doctors. Hence, by accessing high-quality lawyer mailing lists, you can convey your message to the right audience in the most effective way possible.
Using specially targeted mailing lists for attorneys enables you to target attorneys or groups of attorneys for
- Network opportunities
- Law-related products and services
- Financial services
- Webinars and seminars
What Are The Different Types Of Attorney Mailing Lists You Can Use For Marketing?
As discussed above, your business organization can use a wide variety of lawyer mailing lists to target attorneys. Below we discuss some of the different types of mailing lists your business can use for targeting attorneys.
Bankruptcy Lawyers Mailing Lists
Bankruptcy lawyers specialize in laws concerning bankruptcy claims. As you can imagine, most companies target bankruptcy lawyers for their expertise in business bankruptcy. However, it is not uncommon for some businesses to target attorneys specializing in personal bankruptcy.
Bankruptcy lawyers mailing lists are typically used by sources like
- Business directories
- Trade shows
- Business papers
- And more
Law Firms Mailing Lists
Law firms offer promising opportunities for B2B companies. Think about all the paper, pen, and other office appliances that a law form uses daily. B2B businesses can sell all sorts of law-related products and services with the help of an attorneys mailing list.
When picking a law firm’s mailing list for your business, ensure that it provides all the information you need. The essential details you should get from an attorney mailing list that contains elements of law firms are
- Company name
- Company size
- Phone number
- Zip code
- SIC/NAICS code
- Web address
- Geographical locations
- And more
Divorce Lawyers Mailing Lists
The divorce lawyers mailing lists provide you with the details of active divorce attorneys within a specified geographical area. An ideal mailing list for divorce lawyers will be highly structured and segmented.
Furthermore, you should ensure that the mailing list complies with international standards. However, it is always good to use a customized divorce attorney mailing list as it lets you have precisely the details you need and nothing more. You can create a personalized mailing list for divorce attorneys based on
- Business Name
- Company size
- SIC code
- NAICS code
- Email address
- Geographic location
- Phone number
- Zip code
- Company revenue and more
General Practice Attorney Mailing List
A general practice attorney mailing list includes a broad range of attorney practice areas, such as
- Criminal law
- Business law
- Insurance law
- Accident and personal injury law
- Real estate law
As you can see here, the mailing list does not focus on any specific areas of law. A general practitioner generally handles several overlapping issues. Hence, a general practitioner is ideal for dealing with matters having overlapping legal problems.
A good quality general practice attorney mailing list consists of all essential B2B contact details that help you appropriately target lawyers. Customization can be vital in such mailing lists as some of them even let you choose the field expertise of the general practitioner.
Intellectual Property Lawyer Mailing List
Intellectual property lawyer mailing lists consist of legal experts’ mailing details specializing in intellectual property law. The responsibilities of an intellectual property lawyer include protecting the constitutional rights to
- Inventions
- Logos
- Designs
- Artistic works
Intellectual property lawyers deal with various legal issues, including trademark, copyright, and patent law. Hence, the intellectual property lawyer mailing list is perfect for businesses working in
- Franchising
- Licensing
- Technology handovers
- Trade secret tasks
Furthermore, if your business deals with EU lawyers, you would also need to ensure GDPR compliance for your mail communications. However, there is an easy way to ensure secure mail communication for your EU attorney mailing list.
You can use a GDPR-compliant direct mail automation tool like PostGrid for sending your mailers. And since tools like PostGrid offer full direct mail automation, there is no need for you to do any work after the initial setup.
Family Lawyers Mailing Lists
The family lawyers mailing list is another popular category of attorney mailing lists. As you may know, family lawyers are always in high demand to sort out legal issues between persons and families. Some of the most common legal cases a family lawyer handles include:
- Paternity
- Guardianship
- Child support
- Custody
- juvenile delinquency
- emancipation
- Divorce
- adoption
Besides this, a family lawyer also participates in:
- Filing legal documents
- Meditation sessions
You get more out of your marketing campaigns by employing a highly targeted attorney mailing list with a direct mail tool like PostGrid. Tools like PostGrid even let you target specific regions using advanced features like geocoding.
Other Popular Lawyer Mailing Lists You Can Use
The lawyers mailing lists we discussed above are just a few of the many different attorney mailing lists that your businesses can use. There are numerous other targeted mailing lists that you can use to send marketing materials to attorneys. Here are some of the other mailing lists you can use to target lawyers.
- Administrative & Government Lawyer Mailing List
- Antitrust & Trade Regulation Lawyer Mailing List
- Corporate, Partnership, & Business Lawyer Mailing List
- Criminal Lawyer Mailing List
- Debt Collection Lawyer Mailing List
- Environmental Lawyer Mailing List
- Immigration & Naturalization Attorney Mailing List
- Labor & Employment Lawyer Mailing List
- Legal Aid Services Lawyer Mailing List
- Malpractice & Negligence Lawyer Mailing List
- Product Liability Lawyer Mailing List
- Real Estate Lawyer Mailing List
- Taxation Lawyer Mailing List
- Will, Estate, & Trust Law Lawyer Mailing List
How To Boost The Responsiveness of Your Attorney Mailing List?
Besides categorizing the attorneys based on their legal expertise subject, you can further order them based on
- General Attorney Demographics
- Geographic Location
General Attorney Demographics
As the name suggests, general attorney demographics consider the general demographics of a law firm. It enables you to zero in on your ideal target audience and create a highly responsive attorney mailing list for your business. Here are some of the general attorney demographics you can consider.
Employee Size
Considering the employee size of a law firm is a great way to disregard unnecessary contacts from your attorneys mailing list. For example, if you are a B2B paper company, there is no reason to target small law firms that do not require bulk paper orders.
Sales Revenue
Another great way to access the scope of a law firm is to consider its sales revenue. If a prospect can not afford your legal products or services, there is no point in targeting it.
First Year In Business
When creating an attorney mailing list for your business, it is worth noting whether it’s their first year in business. It helps you pitch relevant and affordable prices to your target and enables you to establish a relationship with them.
SIC Code
Your target organization’s SIC code or Standard Industrial Classification can help you create accurate lawyer mailing lists for your business.
Sales Volume
Much like sales revenue, the sales volume also helps you find the best target for your business and understand their budget.
Geographic Location
The attorneys or law firms’ geographic location also plays a vital role in creating an ideal attorney mailing list for your business. You can categorize your mailing list into the following categories based on your business requirement and scope.
- City
- Area Code
- County
- Zip Code
- State
- Radius from your business location
Geocoding
You can use a more advanced way to target your prospects by employing an address verification tool like PostGrid. Apart from verifying your attorney mailing list against USPS’s address database, PostGrid provides an advanced geocoding feature.
You can also use PostGrid geocoding capability to geo-map your target audiences’ location. As a result, you can create more effective marketing campaigns for legal products and services. Furthermore, you can ensure the deliverability of your direct mail marketing materials.
Conclusion
Creating a quality attorney mailing list is the first step towards a successful direct mail campaign for your legal product/service company. Ensuring the quality of your mailing list is not that difficult if you use an address verification tool like PostGrid.
PostGrid compares your mailing list with the USPS address database and verifies its deliverability. Hence, you can ensure on-time delivery of your marketing mail at all times. Furthermore, PostGrid enables you to optimize your lawyer mailing lists with advanced features like geocoding.
You can use PostGrid’s geocoding feature to create a comprehensive map of your target audience. As a result, you can reach a more relevant audience and create lawyers mailing lists that offer a high response rate.
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