Doctors Mailing List
Top 4 Benefits of Using a Doctors’ Mailing List to Conduct a Mailing Campaign
Numerous businesses depend on their connections with doctors, physicians, dentists, etc., to increase sales. These companies offer healthcare-related services or products and use doctor mailing lists to establish relationships with healthcare professionals.
However, contacting doctors on a 1:1 basis is complicated! For instance, if you call a hospital, you need to first talk to the receptionist and explain why you need to contact a doctor. Similarly, sending emails to doctors’ email addresses may not be helpful because they seldom check their inboxes. Instead, these jobs come under the administrative head, and the hospital staff overlooks them.
So, how can you sell to doctors if you can’t get in touch with them? The answer is to employ an effective and result-bearing marketing channel- direct mail advertising. It is personal, attention-grabbing, and memorable.
Also, doctors are more likely to see direct mail items than emails and social media posts. Sending professional-looking and personalized mailpieces can help you bridge the gap between you and your prospects!
A doctors’ mailing list helps you conduct productive mailing campaigns and increase engagement levels. You can compile it using your in-house databases or rent it from an agency for temporary use. Moreover, you may buy targeted doctors’ mailing lists to conduct recurring campaigns and expand your prospect base.
In this blog, let us discuss everything you need to know about doctors’ lists and how you can compile them effectively.
What is A Doctors’ Mailing List?
A doctors’ list has the names and mailing addresses of physicians, surgeons, or doctors, helping businesses reach out to them. Usually, such lists consist of the hospital or clinic addresses, but others might comprise residence delivery addresses.
It depends on the type of doctors you want to communicate with, and here we have mentioned some specialties as examples:
- Diabetes
- Pulmonary
- Geriatric
- Cardiology
- Rheumatology
- Osteopathic
- Fertility
- Thoracic
- Neurology
- Allergy
- General physicians
- Emergency services
- Oriental medicine, etc.
Ensure that your doctors’ mailing lists vendor can provide segmented lists to help you narrow down your audience. It also enables you to increase campaign productivity by contacting relevant prospects only.
Thus, it is crucial to define your target audience and buyer persona in-depth before planning a marketing strategy. Knowing these things helps you avoid wasting money on buying unhelpful mailing lists.
How Much Does a Doctor Mailing List Cost?
Generally, mailing lists cost about $30 per thousand entries. However, a doctor’s mailing list can be more expensive than the standard rates.
Automated direct mail platforms like PostGrid help you compile such custom lists before your mailing campaign. Thus, you need not buy lists or put effort into building them in-house.
However, if you do decide to purchase a list, here are the factors that affect the prices significantly:
Number of Records
You may or may not get bulk discounts on buying a lengthy mailing list of doctors. List vendors work differently and may charge a standard price per entry, irrespective of the number of records you want to buy.
Hence, ask your vendor about the minimum volume requirements and negotiate the rates accordingly while buying doctors’ mailing lists.
Number of Times You Want to Use the List
Often, you can grab reasonable rates on doctor mailing lists for one-time use. In these cases, you don’t own the list and need to return it to your vendor after a single campaign.
On the contrary, multiple-use lists might be costly, but they let you mail to the same list many times and increase your chances of conversions. Since it takes at least eight touchpoints to close a sales deal, this option may be more viable for your business.
Time For Which You Want to Keep a Doctor Mailing List
Some list vendors might charge you based on the time period when you want to use a doctor’s mailing list. So, you have the option to use a list several times over a short span to cut expenses. However, it may not work for healthcare-related businesses because spam mailing doctors can look unprofessional.
It is better to choose an agency that provides lists based on the number of times you can use a list instead of the duration. Otherwise, you can pay a little more and buy the doctors’ mailing list to save yourself from such trouble.
Quality of Lists
It is by far the most significant aspect that decides the rates of your doctors’ mailing lists. An up-to-date, valid, and accurate list is likely to cost more than an outdated one.
Most agencies sell out incorrect and unreliable lists, which can pull down your business’s potential and lead to losses. Mailing your marketing letters or other items to such invalid addresses can cause more harm than good. Hence, it is advisable to prioritize quality over costs.
If you want to save money, choose a company like PostGrid that offers free address verification and list compilation with direct mailing.
Who Uses Doctors’ Mailing Lists?
There are tons of medical-related industries that can benefit from using a doctor mailing list. Below are some examples of companies that use such lists frequently:
- Pharmaceutical companies
- Medical clinics and hospitals
- Financial planners
- Insurance agencies
- Collection services
- Medical supplies
- IT and web designing
- SEO services
- Medical equipment companies
- Business management software
- Patient payment and appointment scheduling platforms
- Medical recruitment agencies
- Healthcare event planners
- Promotional materials
- Printing vendors, etc.
It is not an all-inclusive list, and you can add many more examples. However, it gives you an idea of the scope of doctors’ mailing lists. They allow businesses to:
- Fix one-to-one meetings with healthcare professionals
- Explain their offerings in detail
- Establish rapport with doctors
- Expand their connections
- Increase brand recognition and reputation
- Create trust and client loyalty
In short, a doctor mailing list enables healthcare product or service-selling companies to boost conversions. They might achieve these goals instantly after a campaign or see the results over time. The key is to add trackable features like QR codes and pURLs to check your campaign performance efficiently.
Benefits of Having a Precise Doctor Mailing List
Using deliverable and correct doctors’ mailing lists can be advantageous to you in the following ways:
Avoid Lost Mail and Returns
The USPS returns thousands of mailpieces to the senders regularly. The reasons are vast, but the most common is sending mail to incorrect delivery addresses.
You need to rectify such situations by ensuring that you only mail your marketing items to a fully-verified list, leaving no space for returns. Also, it helps the postal workers not lose or misplace mailpieces owing to any misinterpretation.
Businesses should use an address verification API like PostGrid to check the accuracy of their doctor mailing list. It allows you to ensure timely deliveries by avoiding confusion and delays.
Save Costs
Reshipping items can drain your budget considerably and waste your time. Hence, you should take the necessary steps to get your items delivered in the first go.
Fortunately, an effective doctor mailing list with precise records can help you keep your costs under control. Also, it allows you to seek postal discounts by adding Intelligent Mail Barcodes (IMBs) to items and presorting them before mailing.
PostGrid’s direct mailing service can help you do everything from verifying addresses to producing and shipping your marketing materials.
Generate New Leads
Contacting doctors personally and getting them to hear you is a challenging task. It is when direct mail comes in and gives you a chance to reach out to the decision-makers. But, an undeliverable doctor mailing list can steal you of this opportunity by getting you stuck up on logistics issues.
In contrast, compiling a high-quality doctor mailing list helps you generate new leads by letting you concentrate on your marketing tactics more efficiently. Hence, you can stop worrying and spending tons of your time printing and mailing items. Instead, you can outsource these jobs to PostGrid, which can automate the entire process for you!
Increase Your ROI
Using doctors’ mailing lists helps you improve your campaign performance and ROI in several ways. First, they enable you to connect with the right people via segmentation and laser-focused targeting. You can select from demographics and other factors, like:
- Location of practice
- Annual income
- Specialty
- The number of patients
- Type of services, etc.
Then, such accurate doctors’ mailing lists ensure that your mail reaches its destination accurately, increasing your chances of getting a reply. The higher your deliverability ratios, the higher are your responses and conversions.
How Can PostGrid Enable You to Compile Valid Doctors’ Mailing Lists?
Our direct mail and address verification services are available to help you build a doctor mailing list from scratch. You need not have an in-house database or list to get started with PostGrid. Here’s how we work:
- You can choose to print and mail your marketing collateral using our API. We offer automation capabilities to all companies that lets them outsource their entire mailing system. Thus, you can save valuable resources, like time, money, and manual effort. Luckily, address verification is also included in our all-inclusive suite of services, allowing you to build a functional doctor mailing list before every campaign.
- The other method to compile a doctor mailing list with PostGrid is to use our address verification API or software. They help you standardize and verify your existing doctors’ mailing lists.
Either way, you can access lists of top-notch quality that aid your campaign to perform well.
PostGrid offers several features that aid your list compilation tasks, like:
- Bulk verification: You can validate any number of records in your doctor’s mailing list in one go with PostGrid. There are no minimum or maximum limits because our API is scalable and can process millions of requests at the same time.
- CASS-certified: PostGrid is CASS-certified, meaning it has access to the USPS database. Therefore, all the mailing addresses that go through our address verification process are deliverable and cent percent accurate.
- National Change of Address (NCOA): The USPS maintains the NCOA data file that has the details of all address changes in the last five years. Using this file to compile your doctors’ mailing lists can prevent you from adding outdated entries. Also, you can find out the new delivery addresses of your clients after they move to different locations.
- Deduplication: Duplicate entries restrict you from making prompt decisions because you have no idea of how many records you actually have. Hence, PostGrid’s address verification API eliminates all the duplicates while processing your lists.
- Higher deliverability rates: Our services offer 99.99% deliverability assuring that your mailpieces always reach their precise destinations.
- Standardization: PostGrid also standardizes your doctor mailing list according to the USPS guidelines, further speeding up the delivery process.
- Competitive pricing: We have several pricing plans to suit the needs and budgets of all businesses. Please note that PostGrid offers the most competitive and affordable rates in the US. You can select any plan you like and verify your doctors’ mailing lists almost immediately.
- Dedicated customer support: If you need help integrating our API or while using it, you can call our toll-free number at any time. Our 24 x 7 customer support team is happy to assist you.
To Summarize
Businesses selling healthcare products and services need to contact doctors all the time. But, they need an effective doctor mailing list to do so! This list should contain the names and delivery addresses of target physicians and other medical professionals. It helps companies contact them directly and push them ahead of the sales funnel.
However, compiling a doctor mailing list is daunting and time-consuming. It needs you to filter numerous sources and gather bits of information. You may have to hire full-time employees to finish this task—resulting in additional investment and slowdowns.
Thus, it is best to outsource the process and use PostGrid’s address verification services. It lets you validate your doctors’ mailing lists and build new ones depending on your campaign objectives.
Click here to understand more about how PostGrid can help you compile a productive doctor mailing list while allowing you to save up to 75% of costs!
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