How to Distribute Business Flyers Legally?

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How Can You Ensure Efficient Flyer Distribution For Your Business Organization?

We all have that one friend in our lives who always have something negative to say. Yes, that friend whose face popped into your mind as soon as you read that first sentence.

You could be talking about spending a quiet night in a cabin in the woods, and the guy would immediately bring up some Friday The 13th stuff.

Talk about going to Hawaii for some R&R, and the person would immediately say something, “why? So the sharks can eat you?” Then they’d go on making up a wild story about some fantasy shark attack better than Jaws.

These are the same people who say this when you ask their advice on implementing a flyer marketing campaign.

“Why do you want to hand out flyers? So everyone can throw them away?”

And the worrying part is that they are not technically wrong, at least in most cases. But does that mean flyers are a non-profitable investment?

Well, we would argue NOT. Why? Because as someone who helps companies gain feasible profits from direct mail, including fliers, We know flyers are practical marketing tools. Of course, it is no easy task to succeed in flyer marketing, but never impossible.

Everything from designing to the distribution of flyers is more complex than you might think. Implementing a successful flyer marketing campaign takes conscious effort, efficient strategy, and tools.

And believe it or not, flyer distribution is crucial to a successful flyer marketing campaign. Here we discuss how you can efficiently distribute your marketing flyer without randomly giving handouts away to people who will eventually “throw it away.”

How To Distribute Flyers Legally?

There are several ways for you to distribute flyers for your business. Below we discuss some of the most efficient ways to spread your business flyers to the target audience.

Direct Mail Marketing

One of the most effective ways to distribute flyers for your business is to mail them to your target audience. 70% of customers believe that direct mail marketing is much more personal than an everyday online interaction. But that’s not even the best part!

The best thing about distributing flyers via direct mail is that you get to target your marketing efforts. It is significantly more effective than standing around on the road or at the local mall passing out flyers to everyone you see. Direct mail lets you know where or to whom you send your valuable flyers.

We know what you are thinking.

“Isn’t flyer distribution using direct mail more expensive than just leaving it on the front desk of a shop?”

We answer this question regularly with our clients from PostGrid. And my answer is almost always the same.

“Yes, distribution of flyers using mail is not the cheapest option you can find. Some even say addressed mail can cost ten times or more than traditional flyers. But what about the ROI? Because by the end of the day, it is all about numbers and how you can grow them efficiently.”

According to a recent study, the direct mail flyer response rate is about 5.1%. If that doesn’t sound impressive enough, consider this. The response rate for online ads, social media campaigns, paid search, and email campaigns are less than 1%.

Direct Mail Automation For Flyer Distribution

Another reason why you should consider distributing flyers via mail is automation capability. Direct mail automation software like PostGrid lets you fully automate the printing and distribution of flyers. But that’s not all.

An automated direct mail solution lets you optimize your mailing process minimizing wastage of money, time, and resources. On top of it, you can also access bulk mail discounts from the postal service provider for flyer distribution.

Furthermore, it is wonderfully easy to automate direct mail operations using advanced tools like PostGrid. But don’t take our word for it. Listen to what our clients – a leading company in healthcare have to say about PostGrid’s direct mail automation.

“PostGrid works seamlessly with our CRM solution. We have had no issues with the integration process and the team from PostGrid was always available for support even for the trivial question we had. Their web portal is simple and easy to use and it also lets us analyze the weekly and monthly sending limits”

At PostGrid, we always give priority to our clients and our support team is a standing testimony to it. Our support team works around the clock to fulfill your direct mail needs regardless of how complex or simple they are.

One of our clients came to us seeking help automating their mailing operations. The client is a leading expert in the healthcare industry and their mailing requirement included sending thousands of mailings. Not only did we ensure an efficient mailing process for the client but we were even able to increase their mailing limit within 10 minutes after receiving a request from them.

Person-to-Person

Another reliable approach you can adopt for flyer distribution is to hand them out in person. It may sound like an old-school approach, and targeting is a long shot for person-to-person flyer delivery. However, it has some unique advantages you can’t get with an automated solution.

For instance, person-to-person flyer distribution is more proactive and will produce higher customer engagement. When a person comes directly to you with the marketing message, the chances of rejection are significantly low.

Why?

People have difficulty saying no to someone’s face, even to a stranger handing out flyers.

Surprisingly, PostGrid can help you even during person-to-person flyer distribution. How? You can use PostGrid’s address verification API to access a geocoding feature.

Using Geocoding and Geomapping capabilities, you can identify areas your target audience frequents. You made the news this data to target your marketing efforts and to distribute flyers to a relevant audience.

Leave A Stack of Flyers

Another great way to distribute fliers for your business is to leave a stack of flyers in high-traffic areas. It is arguably the easiest way to distribute flyers. All you have to do is leave a pile of leaflets in the high-traffic area. You can even put a rack or stand of your brochures out in public with attractive branding so that it quickly catches attention.

However, you risk your marketing flyers getting damaged or vandalized when you leave them out like that. Hence, you should take this approach only when there is no risk of damaging your marketing mailers. Even here, you can use the help of PostGrid’s address verification API and geocoding capability to identify heavy traffic areas for flyer distribution.

Business-to-Business

Maintaining good relationships with local businesses is always a good idea for a business organization. A good relationship with the local businesses, especially if that business belongs to industry relevant to your own, is beneficial. You can help each other by making a deal that benefits both parties. But what does this all have to do with flyer distribution?

You could come to an arrangement where the other business, please place your flyers at the front office or check-out counter. Similarly, you can also distribute flyers for the other company at your front office. For example, a healthcare organization can collaborate with the local gym to market its dietary products to the target audience.

Multi-Drop Distribution

Multi-drop distribution involves inserting your marketing flyer in the local newspaper/magazine and delivering them with the customer subscription. Distributing your flyers like this is relatively costlier than other approaches like person-to-person flyer distribution.

On the other hand, multi-drop distribution allows you to target your marketing efforts better. For example, you can use Health Magazine to pitch healthcare-related products and services to the target audience. Hence, the distribution of flyers using multi-drop distribution will likely have a better conversion rate for your marketing campaigns.

Elevator Pitch

Few things in life are more boring than idly standing inside an elevator. It offers a perfect opportunity for you to pitch your marketing flyer to prospective customers.

Seeing your marketing flyer is more interesting for a person standing inside an elevator than for someone receiving it while going about their lives.

Hence, it is worth trying to distribute flyers or display them inside an elevator. In other words, leaving a couple of marketing materials inside an elevator is a great way to ensure your brochure gets the attention it deserves.

4 Questions You Should Ask Yourself Before Flyer Distribution

You might think you are all set to distribute flyers as soon as you finish designing one and printing it. But, things are not as simple as you might think. You might think to come out with guns blazing is the best approach you can take.

Here are five questions you must ask yourself before initiating flyer distribution for your company.

1. What Do We Know About My Target Audience?

The first thing you need to do before starting to distribute your Flyers is to consider what you know about your target audience. You likely created a profile for your target audience while creating the flyer.

So, all you have to do is analyze the information you already collected for creating the flyer. Doing so helps you find the best approach to ensure optimal flyer distribution.

2. Which Is The Best Location To Distribute Flyers?

The next thing you need to do is consider some high-traffic areas to distribute flyers for your business. Flyers may not be the most targeted approach to marketing. However, you can still make some effort to target your marketing efforts.

For instance, try targeting areas where your customers are likely to frequent. In addition, you also need to consider a personalized approach where you mail the flyers to the target audience. Unlike the person-to-person distribution of flyers, this approach is much more targeted and personalized.

3. What Is The Weather Condition?

Regarding marketing materials, flyers are neither long-lasting nor built to take a lot of damage. Hence, it would be best to consider the weather conditions when you plan flyer distribution for an upcoming event or product/service.

4. What Time Should WeDistribute Flyers?

Another aspect to consider in flyer distribution is the time you want to do it. For instance, consider the upcoming holidays or events, so your campaign does not collide with them. Don’t get me wrong. We are not saying that holidays or events always hinder the distribution of marketing materials.

As someone who has helped businesses automate their direct mail campaigns, We are familiar with projects that leverage timing. For instance, many of our clients send discount offers during the holidays. And they are super effective in generating a response from the target audience.

“Flyers with a discount code are 50% more likely to be kept for at least a week” – DMA.

However, you need advanced capabilities like scheduled mailing to ensure that flyer distribution happens on time. Hence, having a direct mail automation tool like PostGrid and a good idea about the delivery times for your marketing mailers is crucial.

Conclusion

Distributing marketing flyers for your business organization is never as easy as you think. Your flyer marketing campaign will likely fail unless you adopt the right strategy and use advanced automation tools. Above we saw some efficient ways to distribute flyers for your business.

Your business organization needs to analyze its marketing requirements and target audience to ensure efficient flyer distribution. Besides that, you also need to use advanced automation solutions like PostGrid to enhance your marketing efforts.

Using tools like PostGrid saves you valuable time, money, and resources. It also provides you with advanced capabilities like personalized printing of marketing materials and geocoding for better targeting.

Hence, you must use advanced automation tools like PostGrid and efficient planning to ensure accurate flyer distribution for your business.

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