Postcards to Maximize Profit
How to Send Postcards for Profits to Potential and Existing Customers?
We all have memories of receiving a postcard from a loved one! Naturally, it is a happy and cherishable moment for everyone. Postcards create a nostalgic feeling in people and establish emotional bonds. Now, imagine taking these features and adding them to your marketing strategies.
Marketing postcards for profits have been around for a long time. They come under traditional direct mailing, enabling you to reach your audience directly at their doorsteps. Thus, it is more personal than online marketing platforms and yields better results.
Sending postcards for profits to boost customer acquisition and demand generation is:
- Cost-effective
- Personalized
- Customer-centric
- Quick and simple
You don’t need elaborate marketing plans and abundant resources to plan an effective postcard marketing campaign. PostGrid’s print and mail service solutions can help you send top-notch quality postcards in only a few steps!
In this blog, let’s discuss how sending postcards for profits can help your business grow! Also, we will go through the tips and tricks you can use to make your campaign a huge success.
What Are Postcards for Profits and How Do They Work?
Postcards are small, concise marketing tools to help you communicate with your intended audience. You can conduct a postcard marketing campaign for several purposes, including making announcements, promoting offers, managing customer relationships, etc.
But, the most significant use case of this tool is generating revenue. Typically, businesses send out postcards for profits to increase their sales levels and improve ROI. Also, it allows them to boost publicity and brand recall—which can help them in the long run to attract new customers.
There are many other direct mail items, like letters, flyers, brochures, catalogs, etc. However, postcards for profits are the best type because people love them. Your prospects are more likely to respond to your well-designed postcard than to a 2-page letter with loads of words.
Keep reading to find out the steps you need to take to run a postcard campaign:
Step 1: Gather data on your target market by doing market research and combining various sources
Step 2: Select the place and time to launch the campaign
Step 3: Decide a delivery plan to ship your postcards for profits
Step 4: Draft a campaign-specific and attention-grabbing copy
Step 5: Create your postcard artwork
Step 6: Get quotes from several printers and carriers for your campaign
Step 7: Run the program when it’s time
Step 8: Gather engagement data and compile accurate response reports
If you think that’s too much work, please remember that these steps are worth it. Printing and mailing postcards for profits regularly change your business dimensions considerably. And you can always use PostGrid’s print and mail API to complete these steps on your behalf!
Why Use Postcards for Profits?
If the above section didn’t change your mind, the facts we mentioned below will:
Postcards Get a High Response Rate
Postcards easily attract a response ratio of nearly 4.25%. This rate is much higher than several other direct mail types. Also, it is higher than email marketing and paid search.
Therefore, investing in postcards for profits is an excellent way to convert customers and increase revenue.
Postcards Are Personal and Emotional
People attach an emotional value to postcards because of their nature and use. Also, these postcards serve as personal reminders to your customers about your brand. Thus, you can form 1:1 connections with people and persuade them to patronize your business.
Postcards Help You Retain Customers
You may use postcards for profits to get repeat business from your existing customers. Here are some ideas for you:
- Send an onboarding postcard to welcome your new customers and get them to buy something from you again. Most people feel indebted to purchase a second time after receiving these warm messages from a brand.
- Wish them on their birthdays and anniversaries using postcards for profits. This gesture depicts that you value your customers a lot. Also, it gives the impression that your brand prioritizes customer satisfaction at all levels.
- You can add a cashback or discount to your postcards to increase engagement rates further.
Postcards Are Memorable and Long-Lasting
Recipients stick postcards to their refrigerators or pin them on their boards. Some others might store them in a drawer with other coupons they collect for shopping. Thus, postcards for profits have a long shelf-life because people save them for future purchases.
Though many businesses like to opt for oversized postcards for profits to catch the recipients’ attention, the small ones are also beneficial. Small-sized postcards are easier to save and use in the future.
9 Things to Remember While Sending Out Postcards for Profits
We have already established that postcard marketing is advantageous for all businesses. All companies can use them in several ways, depending on their industry and objectives. But the result is always positive!
Here, we have listed some common tips you may use to ensure guaranteed results:
Note Down Your Objectives
It is not advisable to go ahead with a campaign to ‘get more customers.’ You need to have a detailed list of goals you want to achieve by printing and shipping postcards for profits. Below are some examples for your reference:
- Increasing sales for the holiday discount sales
- Acquiring 50 new customers in two months
- Re-engaging 20 clients who switched brands a while back
Ensure you know the whats, hows, and whys before investing in postcards for profits.
Use a Segmented Mailing List
A targeted mailing list enables you to narrow your audience and focus on a niche market. Thus, you can save costs by not mailing postcards for profits to people who might not purchase from you. Also, it lets you work closely with your potential clients to expand your network.
Luckily, PostGrid provides its clients with custom mailing lists based on specific demographics. Hence, you can optimize your resources and saturate your prospect lists accurately.
Below is a use case of one of our top-tier clients in California:
Craft a Catchy Headline
The headline of your postcards for profits should be eye-catching and impressive. Remember that your recipients might only read the headline before deciding whether to keep or discard your postcards. So, choose your words carefully to hook readers from the first line.
Try summarizing the purpose of mailing the postcards for profits in your headline. Use power words, like ‘free,’ ‘new,’ ‘discount,’ etc.
List Your Benefits
Postcards offer a compact space to fit your message unless you use large-sized ones. So, make the best use of that space by listing your benefits instead of features.
You may use bullet points to make your postcards for profits look neat. Or you can adopt a contemporary style to suit your aesthetic accordingly.
Include an Engaging Offer and Upfront CTA
The call to action of your postcards for profits decides how many responses you get. If you miss adding a CTA, the recipients might not respond even when they want to. Thus, be clear about what you need them to do once they read your message.
Furthermore, add compelling offers, like buy one get one free, cashback, credit points, etc., to the postcards for profits. These discounts incentivize the readers to take the next step and purchase from you. Try adding a deadline to accelerate responses, allowing you to get more sales in very little time.
Be Creative With Your Design
Postcards are known to be creative and interactive. Hence, ditch the traditional layouts and opt for something unique. Create artwork that highlights your branding and helps your postcards for profits stand out from the crowd.
Also, use bright colors and relevant imagery to make your message pop. You can download and work with PostGrid’s customizable postcard templates to save on design costs.
Insert Promo Codes to Measure Performance
Trackable features like QR codes, discount coupons, promo codes, personalized URLs, etc., allow you to measure response levels accurately. PostGrid’s automated direct mail services make it a breeze for you to insert such elements into your postcards for profits and record campaign results.
You can log into your PostGrid account and access the campaign analytics whenever needed.
Automate Production and Delivery of Postcards for Profits
We agree that traditional direct mail is sluggish and expensive. Also, there are numerous opportunities you miss out on using the old ways.
If you want to upgrade your plans to send postcards for profits and benefit from technological advancements, try PostGrid. Our solutions help you employ web-to-print, data-driven audience segmentation, mail tracking, and more.
Repeat the Process
Companies need at least six to eight touchpoints before they acquire a customer. Conducting a one-off campaign is not always enough. Thus, try adopting the ‘frequency over reach’ policy to use postcards for profits to finalize high-end deals.
How to Boost Efficiency in Sending Postcards for Profits Using PostGrid’s Print and Mail Services?
PostGrid assists you at every step of your campaign, making the process speedy and effective for your company. Here are some ways in which PostGrid postcard API helps you produce and ship your postcards effectively:
- Innumerable customization options: You can avail of several choices regarding size, paper type, finishing, etc. Moreover, PostGrid allows you to customize your postcards for profits design with your branding to increase brand recognition rates.
- Variable data printing: With our print and mail API, you can send personalized postcards with the recipients’ names. You may include other variable data also to add more value to your mail items.
- Multiple mailing options: Clients can select which mailing option they want for their campaign. We provide several choices, including EDDM, First-Class Mail, Standard Mail, Certified Mail, etc., to ship your postcards for profits.
- Optimize your budget: Our flexible pricing helps you pay all-inclusive rates and lower overall expenses.
- Zapier integration: Our Zapier integration enables you to connect with more than 1,600 apps to widen your reach. Also, PostGrid provides other integrations, like Hubspot, Quickbooks, Salesforce, and more!
Conclusion
Letters, brochures, postcards, etc., help you make your way through the clutter and reach your prospects personally. Direct mail items like these let you overtake online channels, like email and social media. Undoubtedly, the best way to utilize direct mail is by sending postcards for profits using PostGrid.
Our services help you employ this traditional channel efficiently and save time, effort, and money. Also, they empower you to interact with your customers and keep them hooked to your brand for years to come!
Drop us an email at info@postgrid.com or request a demo to see our print and mail API in action to help you send postcards for profits!
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