We Want You Back Campaign
We Want You Back Campaign: How to Win Your Customers Back?
Even your most loyal customers might switch brands after some time! Or, perhaps, they don’t buy as many products as before. If these things worry you, it is time to launch a customer-centric, personalized, and creative ‘we want you back’ campaign.
It lets your customers re-engage with your brand and gives you another chance to keep them hooked! A win-back campaign like such allows you to improve your relationship with long-term and new customers and convince them to buy from you again.
Imagine a situation when your customers get a fantastic deal of 40% off on the same products. At first, they might be hesitant because they are unfamiliar with this new brand and don’t want to take risks. Also, they aren’t particularly excited about switching. However, the offer can become too tempting for some customers, increasing your churn rate.
However, we have several win-back campaign examples that can help you retain customers and establish strong personal bonds. Keep reading below to see how you can plan and launch a ‘we want you back’ campaign with zero effort and get an improved ROI.
What Is a ‘We Want You Back’ Campaign?
The term reflects that you aim to win back your customers with special offers and compelling call-to-action. It is also known as a re-engagement strategy that brings back those customers who now use the products or services of a different brand.
Remember, they have already switched once and may be more persistent this time. Hence, you may need to put extra effort into changing your customers’ minds.
The win-back campaign is also a marketing program to influence the buying behavior of new customers.
Typically, you may conduct a campaign for them to persuade them to purchase a second or third time. This practice is helpful for industries where customers might not switch to a different company but simply stop buying a specific product, like retail.
Why Is a Win-Back Campaign Always Successful?
The customer churn rate varies from industry to industry. For instance, the churn rate in the telecom, financial services, and retail sectors ranges between 21% and 27%. You can never guarantee that a specific customer will stick with you forever. But, it cannot stop you from trying to win back as many customers as possible.
A win-back campaign enables you to reduce the churn enough to boost your ROI and customer retention rates.
Also, these campaigns help you achieve several more objectives, like:
- Increasing brand publicity
- Increasing sales levels by offering discounts, cashback, etc.
- Showing customers that you care for them and appreciate their support, etc.
How to Use Different Marketing Channels for Your ‘We Want You Back’ Campaign?
Many companies want to launch a successful ‘we want you back’ campaign but lack the necessary resources and expertise. First, they must decide which channel they want to use for this program because they have several options, including:
- Social media retargeting: Most of your customers are likely to be active on social media platforms, like Instagram and Facebook. Hence, you can consider using social media marketing to run targeted ads as part of your win-back campaign for specific audiences. Facebook already has the Custom Audiences feature to enable you to reach your intended audience based on their online activities.
- Email: Email is yet another online marketing tool you can use for your win-back campaign. It is very convenient and speedy to use. Also, you can add a personalized subject line to increase open rates. However, digital marketing efforts might never feel as personal to your customers as sending them a handwritten note. And you also risk your emails going to your customers’ spam folders, rendering your efforts useless.
- Direct mail: Snail mail may seem too old-school or outdated, but is it? It offers a 29% ROI that is much higher than other channels. Also, 42.2% of recipients immediately go through their mail items.
You may dismiss direct mail because mailing campaigns can be expensive and time-consuming. But, it is the best marketing channel for your ‘we want you back’ campaign to become successful. It creates a nostalgic effect that drives responses and engagement. Also, you get several more opportunities via direct mail to broaden your campaign.
Here are some mail win-back campaign examples:
- Most people share pictures of the marketing mail items they receive on social media. You can reshare those posts on your page and encourage more people to do so.
- It is easy to pair direct mail with email marketing. Thus, you can benefit from both channels simultaneously using an integrated ‘we want you back’ campaign.
- You can select from many choices for sending mail to your customers, like postcards, letters, flyers, etc. All of these direct mail types have their own advantages, and you can experiment with them easily.
If you need help, you can try using PostGrid’s direct mail services to save time, resources, and investment. Here’s what our customers say about their experience employing our solutions for their win-back campaign:
“We were concerned about our customer retention rates because of the increasing availability of products similar to ours. Our marketing managers do their best to create new offers for existing customers to boost repeat orders. But, PostGrid’s direct mail API worked the best for us. Its performance is reliable because you can send any number of items anywhere you want. Also, its templates, mail tracking features, and integrations are superb.”
-Vice President (Marketing and Sales).
Tips to Help You Improve Your ‘We Want You Back’ Campaign
The above win-back campaign examples can help you guarantee positive results. But, you can always use the following tips to do even better and get more customers onboard once again:
- Use traditional postcards: Postcards are small and personal. People like collecting postcards and many of them even pin them to their boards. Using postcards for your win-back campaign can help you gain more visibility.
- Attach coupons: You can attach discount coupons to your postcards and letters to win back your customers. Also, don’t forget to add a compelling CTA and a deadline to create urgency.
- Add appealing images and headlines: A ‘we want you back’ campaign with a catchy headline is more likely to get engagement. Hence, ensure that you use appealing imagery and texts to grab your audience’s attention and get them to respond.
- Segment your audience: Your customers may belong to different age groups, locations, etc. Thus, segmenting your audience accordingly and running a tailored campaign is advisable.
- Test your campaigns: Testing small samples before launching a large-scale campaign helps you fix any potential issues beforehand. You can test several designs and texts to get the perfect combination for your win-back campaign.
- Address the customers’ issues and be personal: It is crucial to resolve the reason the customer left in the first place. Offer to assist them and make their next purchasing experience memorable. Also, use a genuine tone to connect with your customers directly and form emotional connections.
How Can PostGrid’s Direct Mail Services Help You Retain Customers?
PostGrid offers affordable, scalable, and speedy solutions to aid your ‘we want you back’ campaign. Our features include:
- Pre-built design templates
- Address verification
- Real-time tracking
- Wide range of marketing collateral
- Corporate gifting
- Bulk mailing
- Zapier integration, etc.
You can click here to see our whole range of features. Or request a demo now to see how PostGrid helps its clients launch an effective win-back campaign whenever they want!
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